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Category : Tourism


Steps to Develop a Tourism Business

Marlys Mccarron

A tourism business is any activity that facilitates the tourism industry in catering to the needs of tourists. If you have identified that tourism is booming in your country and see a great opportunity, you need to go for it. Tourism in developing countries is a major part of the economy and governments encourage tourism increasingly. Within such an environment, you might be able to open up a successful tourism business if you follow these steps.

Know your area of business

Tourism is a vast industry in which there are many sectors to choose from. For example, a travel agency will usually supply package deals which include tickets, accommodation, sightseeing etc. A transport service will only be concerned of transport; to and from airport, sites, hotel etc. You can either provide accommodation through opening your hotel, motel, guesthouse. You need to include food and beverage too. Other sectors are tour guiding, entertainment packages etc.

Business plan and funding 

Next, you need to pen down your entire business plan so that you can present it to investors. It is vital that you include your company profile; its vision, ownership, products and services that will be provided, any assets owned, strategies as to how revenue will be generated etc. When such a clear cut plan is in place, it will be easier to convince investors and gather funding. An important point to note is that since governments are trying to improve tourism in the country, you may be able to take loans for low-interest rates and also obtain other incentives and benefits.

selective focus of miniature tourist on compass over map with plastic toy airplane,abstract background to travel concept.

Location and operations

You need to pick out a suitable location for your business and this depends on the sector you chose. For example, it is better to have a transport service situated near hotels and guesthouses. A small local food boutique will be best placed near tourist attraction sites so that they can have a bite when they come sightseeing. Next, you have plan how the business will e carried out. You need to obtain any relevant licenses first of all and then carry out your business.

Market your business

First of all, you need to identify what market segment you will be targeting. For example, if you own a high-end crafts store, you’ll have to target the luxury travellers not the average ones. Then, identify the best methods to market your business. With the growing popularity of social media, you can launch a webpage and share posts and pictures. Come into agreements with other parties and work together. For example, if you are a transport company, you can contact the nearby hotel and come into an agreement.

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Steps to Promote Tourism

Marlys Mccarron

In some economies, tourism is a major part of GDP and hence is a vital industry. Developing countries with ample natural beauty and heritage widely depend on tourism since it generates foreign income, creates employment opportunities, improves foreign investments, build rapport around the world etc. Due to all these benefits, you need to try and attract as many tourists as possible to come witness and experience your country’s culture. In this digital age, it is vital that your marketing strategy is on point, to reach as many people as possible. So here are some easy steps to follow.

Create a marketing plan

First, you need to identify what to market. Any unique features of your city need to be identified so that your audience feels its worth a visit. Simply, think about the special activities such as bungee jumping or rock climbing, natural sites such as forests and waterfalls or man-made iconic structures such as skyscrapers or statues in your area that people would like to come to see. Then, focus on the top three such items and include them in your plan. To gather better information, you can conduct a survey among the community, asking them what city features attract tourists, improvements that can be done in the city, the type of visitors expected etc. You can meet a few tourists who have already come down and ask them how their stay is and what more facilities should you provide. After you identify the sites, you can segment the market and target them differently through yourmarketing plan. For example, have different packages for nature lovers, entertainment seekers, culture lovers etc. Also don’t forget to come up with a catchy slogan for the city.

Promotional material and media

You can print promtional hats, t-shirts, umberellas etc. and sell them at local shops around toruists attractions sothat people will notice. These material when worn globally will give a wider understanding of your country. You can also arrange for interviews and advertismeents on TV and radio, announcing any new contests, raffle draws etc. It is vital that you distrivute necessary information to the audience to gather their active participation.

Social Media

Today nothing operates without social media. People have become a part of one huge interface in which people share various information. There couldn’t be a better place to promote tourism in a country. Come up with creative pictures and videos and post them on social media. Make a website for your business and post updated information and great package deals and invite people to visit the country.

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Advantages of Tourism to an Economy

Marlys Mccarron

With the ample freedom of travel around the world, tourism has become one of the biggest service industries in some economies. Countries with natural beauty, heritage and entertainment leave no stone unturned when it comes to attracting tourists. They use all the marketing techniques and tools to bring down tourists to witness their countries. But why? Here are some of those reasons.


One of the most obvious reasons why tourism is good for a country is the countless number of jobs it generates in the economy. For example, when a tourist attraction is spotted and a hotel is been put up, it will generate various jobs inside and even outside in the local area. For example, beside the internal hotel staff, the hotel will purchase food items from local industries and this will boost their lives too. Tour guides will be needed to show around the area, transport services will be established, arts and crafts shops will pop up to let the tourists shop for souvenirs to take back with them etc. All these job opportunities wouldn’t be possible without tourism.

Better infrastructure

In a tourist area, the locality cannot be left isolated with minimal development. The surrounding too should develop to facilitate the incoming tourists’ needs. With the extra revenue the economy generates through tourism, governments can launch public projects to develop roads, highways, railway services, public parks, schools, hospitals, banking services etc. Hence the locals too can benefit from these infrastructure.

Better investments

Nobody would like to invest in a country not known to many. With tourism, foreigners can visit the country and experience the economic situations and recommend for investments. When foreign investors witness that the country has launched good development projects and trying to rise from a downturn, this will build good rapport globally and they will see potential to invest. These investments can yet again be used to develop more infrastructure.

Social advantage

When visitors come all the way to witness loca beauty and heritage, the people of the nation take pride in their countries, culture and history. This will cause them to take care of their tourist site seven more than before and save them from destruction. Also, the reputation of the country will spread all around the world. People will know of your country, t least by the tourist sites and then spread the word of the countries beauty and elegance among others. So the next time you go for a conference abroad, you won’t have to feel like nobody knows of your country.

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