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Tourism

Steps to Develop a Tourism Business

A tourism business is any activity that facilitates the tourism industry in catering to the needs of tourists. If you have identified that tourism is booming in your country and see a great opportunity, you need to go for it. Tourism in developing countries is a major part of the economy and governments encourage tourism increasingly. Within such an environment, you might be able to open up a successful tourism business if you follow these steps.

Know your area of business

Tourism is a vast industry in which there are many sectors to choose from. For example, a travel agency will usually supply package deals which include tickets, accommodation, sightseeing etc. A transport service will only be concerned of transport; to and from airport, sites, hotel etc. You can either provide accommodation through opening your hotel, motel, guesthouse. You need to include food and beverage too. Other sectors are tour guiding, entertainment packages etc.

Business plan and funding 

Next, you need to pen down your entire business plan so that you can present it to investors. It is vital that you include your company profile; its vision, ownership, products and services that will be provided, any assets owned, strategies as to how revenue will be generated etc. When such a clear cut plan is in place, it will be easier to convince investors and gather funding. An important point to note is that since governments are trying to improve tourism in the country, you may be able to take loans for low-interest rates and also obtain other incentives and benefits.

selective focus of miniature tourist on compass over map with plastic toy airplane,abstract background to travel concept.

Location and operations

You need to pick out a suitable location for your business and this depends on the sector you chose. For example, it is better to have a transport service situated near hotels and guesthouses. A small local food boutique will be best placed near tourist attraction sites so that they can have a bite when they come sightseeing. Next, you have plan how the business will e carried out. You need to obtain any relevant licenses first of all and then carry out your business.

Market your business

First of all, you need to identify what market segment you will be targeting. For example, if you own a high-end crafts store, you’ll have to target the luxury travellers not the average ones. Then, identify the best methods to market your business. With the growing popularity of social media, you can launch a webpage and share posts and pictures. Come into agreements with other parties and work together. For example, if you are a transport company, you can contact the nearby hotel and come into an agreement.

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